Do You Need to Redesign Your Digital Marketing Strategy?

In the modern world, a digital marketing strategy is everything a business needs to thrive. Digital marketing involves using digital media and technology to promote a brand and achieve business goals. At Web Finance Team, the bulk of what we do involves developing, managing, and redesigning digital marketing strategies and tools.  

There are a wide variety of digital marketing tools available. From social media to e-mail marketing, digital ads, and partnership with digital companies, there’s enough to explore in the digital marketing world.

However, digital marketing strategies can get tricky, especially if they are not used professionally. In essence, there are times when a digital marketing strategy may not essentially fulfil the purpose of its design. And when that happens, it may just be right to change and adopt a new digital marketing strategy.

But the main question is, how does a brand know if there is a need to redesign its digital marketing strategy? From our experience working with numerous digital marketing clients, there are always similar patterns that go to show that a strategy is nearing its death. 

Below, we discuss five important signs that will prove that you should redesign your brand’s digital marketing strategy. While these signs depend on particular strategies adopted, every brand can learn significantly from them regardless. 

  1. Few Customers from Numerous Visitors

If a business fails to convert visitors into customers, it may be a sign that there’s something wrong with the digital marketing strategy. Generally, more impressions, views, and site visits should translate to a sizeable number of customers.

However, where that’s not the case, the marketing strategy is proving ineffective or is a turn-off to customers and needs to change.

  • Loss of SEO ranking

For website-based digital marketing strategies, a first-page ranking is a sign of authority and visibility. When a brand falls of Google first page radar, it means the SEO strategy is failing and needs a redesign. 

  • Website Bounce

Google Analytics helps websites determine responsiveness by time customers spend on the site. An increasing bounce rate is a proof that the site is unappealing to customers and new digital marketing tools need to be engaged. 

  • Lower Email subscription rates
Continue reading “Do You Need to Redesign Your Digital Marketing Strategy?”

SEO Basics You Need To Integrate Into Your Content Strategy

Creating content is one of the most common things you will find people doing in today’s digital marketing world. The huge demand for information is largely responsible for this. And daily, many people are racking their brains to come up with content strategy for their blogs or business. 

As good as this is, the point, however, is not in creating a content strategy. Creating a content strategy is the first step, but the goal is to ensure it reaches the right people. This is where the problem lies and many content strategy creators are not getting the hang on how to do this right. 

One way you can make your content get to the right people is by integrating Search Engine Optimization, SEO. This optimizes your contents so that people searching for them can find them easily. It makes your content rank on the first page of Google, and this drives traffic to your websites. 

Getting to achieve this means you have to integrate some SEO basics into your content strategy. Because of this, the Web Finance Team has decided to explain some of these SEO basics that will make your content rank high on the search engine result. This company is efficient and has been applauded several times for providing remarkable digital solutions to businesses.

Before we get to the nitty gritty of the SEO basics you need to include in your content strategy, one thing is crucial. And that is understanding your target audience. It is only when you understand your audience that you will be able to know what they want. Once this is settled, there would be no problem with integrating SEO Basics in you content. 

Continue reading “SEO Basics You Need To Integrate Into Your Content Strategy”

Five Insider Tips For Starting Your New Online Business

Have you taken a look at what you’re doing when trying to start an online business? Our experts at Web Finance Team want to help you recognize what you should do when getting your new online business ready.

Here are five helpful insider tips that we want you to use when planning your work efforts.

  1. Figure out a suitable niche.

Start by looking at the niche you want to run and how it will work. The niche is the focus area you will use when promoting your business. It can entail anything, from a specific hobby to a line of work.

The goal is to find a problem you want to solve, especially something that not many other people are willing to manage. The problem you will solve should be one that people have enough interest in to where they would pay for a solution to that issue.

  1. Find a target audience.

Your second tip is to look at the target audience you will reach. Your niche should include a specific audience you wish to support.

You can look at the demographics and whatever values, beliefs, or attitudes people have about something. You can combine these two aspects to understand what influences people to make spending decisions.

  1. Look at the right people when marketing your business.

You can ask other people to help you with your marketing plans. You can contact online influencers to help you market your business, for example.

You could also ask various people on social media platforms like Facebook or Instagram to market your business. You can spread the word about your business through the help of other people, but only if you know who you will contact for support.

  1. Review what it will cost to start your business.

Every business will come with different costs for operation. You’ll need to get a domain name ready, plus you’ll require a website builder or platform.

Continue reading “Five Insider Tips For Starting Your New Online Business”

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