In the modern world, a digital marketing strategy is everything a business needs to thrive. Digital marketing involves using digital media and technology to promote a brand and achieve business goals. At Web Finance Team, the bulk of what we do involves developing, managing, and redesigning digital marketing strategies and tools.
There are a wide variety of digital marketing tools available. From social media to e-mail marketing, digital ads, and partnership with digital companies, there’s enough to explore in the digital marketing world.
However, digital marketing strategies can get tricky, especially if they are not used professionally. In essence, there are times when a digital marketing strategy may not essentially fulfil the purpose of its design. And when that happens, it may just be right to change and adopt a new digital marketing strategy.
But the main question is, how does a brand know if there is a need to redesign its digital marketing strategy? From our experience working with numerous digital marketing clients, there are always similar patterns that go to show that a strategy is nearing its death.
Below, we discuss five important signs that will prove that you should redesign your brand’s digital marketing strategy. While these signs depend on particular strategies adopted, every brand can learn significantly from them regardless.
- Few Customers from Numerous Visitors
If a business fails to convert visitors into customers, it may be a sign that there’s something wrong with the digital marketing strategy. Generally, more impressions, views, and site visits should translate to a sizeable number of customers.
However, where that’s not the case, the marketing strategy is proving ineffective or is a turn-off to customers and needs to change.
- Loss of SEO ranking
For website-based digital marketing strategies, a first-page ranking is a sign of authority and visibility. When a brand falls of Google first page radar, it means the SEO strategy is failing and needs a redesign.
- Website Bounce
Google Analytics helps websites determine responsiveness by time customers spend on the site. An increasing bounce rate is a proof that the site is unappealing to customers and new digital marketing tools need to be engaged.
- Lower Email subscription rates