Creating content is one of the most common things you will find people doing in today’s digital marketing world. The huge demand for information is largely responsible for this. And daily, many people are racking their brains to come up with content strategy for their blogs or business.
As good as this is, the point, however, is not in creating a content strategy. Creating a content strategy is the first step, but the goal is to ensure it reaches the right people. This is where the problem lies and many content strategy creators are not getting the hang on how to do this right.
One way you can make your content get to the right people is by integrating Search Engine Optimization, SEO. This optimizes your contents so that people searching for them can find them easily. It makes your content rank on the first page of Google, and this drives traffic to your websites.
Getting to achieve this means you have to integrate some SEO basics into your content strategy. Because of this, the Web Finance Team has decided to explain some of these SEO basics that will make your content rank high on the search engine result. This company is efficient and has been applauded several times for providing remarkable digital solutions to businesses.
Before we get to the nitty gritty of the SEO basics you need to include in your content strategy, one thing is crucial. And that is understanding your target audience. It is only when you understand your audience that you will be able to know what they want. Once this is settled, there would be no problem with integrating SEO Basics in you content.
Now to the SEO basics you need to integrate to your content strategy.
Keywords: You cannot say that you have the right content strategy without using the right keywords. Keywords in content creation is very important because it helps Google Analytics to identify your content.
Having the right keywords is important, but it is more important that you know how to use them. When keywords are not used organically in a content, it will hamper the flow and coherence of the content. As such, you must learn this inline with learning to generating keywords.
A quick way to do this is to first list all the keywords you wish to incorporate in your content. Afterwards, you can use them to develop your content if it works for you that way.
On the other hand, you can write your content first and then begin to incorporate them in the perfect places. But then, you must ensure that imputing them does not sound forced when read.
Adopt Headings: If you are concerned about readability, then you should learn to integrate headings in your content. Having a long content on your blog or your website bores the customers.
The customers of these days are not patient enough to start reading your long content. They only want to locate what they need, and this is what your headings help them do. It aids readability and gives your work a clear structure.
Meta Description: After writing your content, it would be great if your potential readers had a heads-up about the content. Meta description looks like summary, but it is not. It helps to guide the appearance of your content on the search engine.
Meta description is always between 20 – 80 words, so you have to ensure that what you include is captivating to your customers. Let them want to click on the link to your website or blog after they have read your meta description.
Use Page Links: Adopting page links is one of the best SEO basics you can do for your content. Page links tells Google that you are organized and have more information at hand. As much as possible try to link your information together using page links within your content.
Your readers will also find this interesting. This is because they won’t have to start another round of searches before they know more about a relevant information on your page.